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"Basically, weddings are still big business''

4 September 2009



Article from Australian Associated Press

Weddings 'largely recession proof'

August 25, 2009

The global economic crisis has barely dented the wedding expectations of love struck couples, with a study showing couples are still forking out almost $32,000 on their big day.

Romance has proven to be recession-proof with just a one per cent drop in the number of couples getting married this year, a survey of Australian couples has found.

Despite frugality being the trend in the current economic climate, couples are blowing an average $31,948 on their special day, business information company IBISWorld says.
The wedding splurge is only down slightly down on the $33,349 spent in 2008 and will recover in 2010, it says.

"IBIS World is forecasting the average wedding spend will rise next year to $33,010,'' IBISWorld general manager Robert Bryant said.

"The industry overall was worth $3.9bn in 2008, which will fall to $3.7bn this year before largely recovering in 2010 to produce revenue of $3.8bn.

"Basically, weddings are still big business.''

Although couples are willing to spend big on their wedding day, more extravagant extras may fall by the wayside.

Couples may downgrade their reception to a cocktail and canapes affair, or curb spending on flowers, cars, invitations and photographers, Mr Bryant said.

"This might mean trading the horse and carriage and flock of live doves for a Commodore and confetti,'' he said

One thing that won't be compromised is a bride's dream wedding gown, although they may buy dresses off-the-rack rather than having them made-to-measure, Mr Bryant said.

With most weddings locked-in well in advance, IBISWorld predicts the number of ceremonies will fall two to three per cent next year.

"More and more couples are delaying their big day until the financial time is right,'' Mr Bryant said.

"So while the current crisis may see some couples think twice before setting the date, those who already have plans in motion will persevere.''

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What to do with your wedding dress when it’s all over



Your wedding dress is likely to be by far the most expensive piece of clothing you’ll ever buy. A scary thought when the chances are you’ll never wear it again. So here are some options for getting more than one use out of it.

Trash it.
I love this concept. The photo opportunities for ‘trashing’ your dress are glorious but if you’re anything like me, the thought of destroying your wedding gown is too much to bare.

Donate it.
There are a number of specialist bridal stores, second-hand departments and charities that will accept your used wedding gown.

Sell it. Make a bit if cash back on your gown and sell it online. Try PreLoved or Ebay.

Change it. Cut it up, dye it, add sequins and brooches. If you’re creative and have a knack with a sewing machine, what a project it could be to create your own design from your dress. If you’d rather leave It to a pro, there are talented streamstresses and designers that can alter your dress exactly to your specifications.

Preserve it. Have your gown professionally celaned and store it vacuum-packed in a sealed carrier with acid-free tissue. Tuck it away for your daughter’s big day perhaps.

Personally I can’t bring myself to part with mine so I’m going for option five.

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about ididjeridoo

Aussie girl heads to London in search of adventure and soon falls for Kiwi boy. The pair begin to plan their Sydney wedding from across the globe and quickly discover a distinct lack of help available for UK based Antipodeans returning 'home' to tie the knot. How many couples are struggling with their long distance wedding planning just like us, they wondered ...

more about ididjeridoo here

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Shadan of ididjeridoo

Shadan is the Aussie girl who married a Kiwi boy, and discovered first hand the lack of help available for UK-based Antipodeans returning "home" to marry.

After more than a decade of customer focused roles, including personal assistant and events coordination, Shadan longed for a new challenge, doing something she was truly passionate about.

From a genuine desire to put her knowledge and love of all things wedding-y to good use, sprung forth a unique concept that makes long distance wedding planning special and simple for brides just like Shadan...

Read more about Shadan here

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